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    They Can Hear You Now: Verizon Patent Could Listen In On Customers

    This is not a first of its type, but this technology is 1984 plus a major creepy factor…

    FierceCable first publicized the Verizon patent that gives examples of the DVR’s acute sensitivity in customers’ living rooms: argument sounds prompt ads for marriage counseling, and sounds of “cuddling” prompt ads for contraceptives.

    I sure hope that it doesn’t get confused and provide that ad when a daughter snuggles up to her father. Even if it was accurate, that’s a very bad example as Catholics might be very insulted that their television is forcing contraceptive advertising upon them just as if there was a trigger, utilizing the infrared camera, for people eating dinner in front of the TV might display “Pork, the other white meat” ads to Muslims.

    I could see this becoming an online meme… see what you can say or do to manipulate the box or ads.

    All humor aside, this is quite invasive when it will attempt to capture words in a room and associate them with advertising or determine someone’s mood. You also have to wonder about the hackability of such boxes. If the US can get altered firmware onto centrifuges in Iranian nuclear power plants, what about the government or a black hat hacking the box to monitor people in a room.

    They Can Hear You Now: Verizon Patent Could Listen In On Customers « CBS DC



    What was said on the news last night was that Verizon doesn’t actually plan on using the patented technology, but that it means that anyone who trys to do so will owe Verizon royalties. Since Verizon recently lost their patent battle with TiVo they may be patenting anything DVR/STB related they can so they can recoup their losses.

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