While the article clearly states HBO isn’t going to break its cable TV ties, this is certainly a step in the right direction.
In a memo to employees, Berkes boasts “HBO GO has established HBO as a company that understands the value of technology as a tool for delivering great content and experiences to consumers.” The app, along with HBO.com, has risen to become one of the network’s top priorities; and make no mistake, HBO is in this for the long haul. “Over the course of the next several years, our mission is to build best-in-class technology execution capabilities,” he says. “That mission is central to ensuring that HBO has the tools available to support our business through the ongoing technology-based disruption of media and to support new areas of growth.”
These changes would suggest Otto Berkes has no intention of sitting idly as Netflix tries to best HBO at its own game. With Berkes slated to take on even more responsibilities as Chief Technology Officer starting next month, he may well be trying to beat Netflix at theirs.